We brought the eccentric English charm of the streets of London to the many Fred Perry stores in the world, in places such as Kuala Lumpur’s Pavilion Mall, Singapore’s Ion Shopping Mall and here, in Jakarta. Urban street references such as lamps and advertisement light boxes are juxtaposed against industrial touches; weathered brick walls, intentionally aged for character, greet visitors upon entry. Other highlights of the Londonesque space include ‘discarded’ furniture and vintage drawers, setting the scene for the street-savvy heritage brand.
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