By creating diverse, innovative, and exciting environments, LAANK aims to redefine the way that people live in and interact with different spaces. It offers an integrated suite of services that includes experiential design and interior architecture work.
As a boutique-sized firm, LAANK takes pride in being able to handle every detail and the soft touches that often go beyond the capability of large firms. “Our design philosophy sets us apart from other companies,” says Cherin Tan, Creative Director and Co-founder. “We ensure that each project is unique and meticulously-considered as we conceptualise the space based on the characteristics of the brand and its products.”
More than just about aesthetics, LAANK believes in creating holistic, architectural interiors that marry form and function. “It’s about creating an experience, and also functionality, workmanship, and value,” says Cherin. “It’s built upon a personal drive to make a difference in the interior design industry.”
Creative Director & Founder
Cherin graduated with a degree in interior architecture from Curtin University, Australia. She has more than a decade’s worth of experience in architecture and interior design, and has done work for a wide array of projects, especially in industries such as hospitality, retail, and F&B. Cherin worked with WOW Architects for three years, and with renowned interior design firm, Asylum, as a designer for six years, where she was responsible for highly notable projects such as Johnnie Walker (Shanghai), Iggy’s, and Escentials. She founded LAANK in 2012, and the company has grown from strength to strength; today, it counts names such as Violet Oon, Resorts World Sentosa, and Bynd Artisan as some of its clients. Cherin handles the creative direction of LAANK and strives to make a difference in the industry by marrying functionality, workmanship, and creativity to create a unique and valuable experience for both customers and users.
Jason was trained as an interactive designer at Temasek Polytechnic, but says his career really started when he was a shoe salesman at the age of 14. There, he learnt more about customer sales, and has since applied this experience to his work in a range of agencies such as M&C Saatchi and Bates 141. Jason also worked at Ogilvy & Mather before specialising in youth marketing in local company, The Filter Group. In 2009, he started his own guerrilla marketing agency called Assembly, and later took up a management role in local branding and marketing agency Affiniti. This career journey has given Jason the creative experience to handle clients, think strategically on marketing campaigns, and inspire a team, all while maintaining his signature sense of subtle playfulness.
Jennie graduated with with a BA (First Class Hons.) in Interior Design from LASALLE, and was LAANK’s first-ever intern. She has now grown to become a key player of the team and our infallible cheerleader, buoying each project with her infectious optimism and energy. Jennie lives by the mantra: “Work hard and work smart.” This young designer is ready to pursue her dreams, no matter what challenges she might face. “There will be a lot of obstacles in life, and you can’t possibly overcome every single one," she says.
Alexandra graduated with a Diploma in Interior Design from Singapore Polytechnic. She strives to create spaces that cater to a variety of consumer experiences. Her calm, steadfast demeanour belies a passion to craft areas that have a deeper purpose. Alexandra believes in design that tells a story, spaces that show more than just what is seen, and that “a man is known by the design he keeps”. “To live a creative life, we have to lose our fear of being wrong,” she says. “It’s important to be brave enough to explore ideas that haven’t been considered before.”
Kent Bryan attained a Bachelor of Science in Architecture degree from Don Honorio Ventura College of Arts and Trades in the Philippines in 2006. He ventured into Interior Design, moving to live and work in Singapore in 2010 to expand his experience internationally. With more than a decade of experience, he is particularly meticulous when it comes to technical details, space planning, and design. His reserved demeanour belies an individual who is driven, skilful, dedicated and who works hard with passion.